In 2006, the New York Standard Watch Company name was rediscovered and established as an LLC by a watchmaking company that wanted to bring atomic technology watches to the United States.

In 2014, a Chinese/British national brought more than 20 years of watchmaking experience, a cutting edge sense of fashion, and strong management skills to the table, when he purchased the company. Together, with his passion and vision, we have created a new line of watches worthy of moving the NYSW brand forward into the new century. Watches that combine the cost effective sophisticated Asian watch craftsmanship with the precision Atomic watch technology.

NYSW created an analog activity tracker and watch that you want to look at. 

This signature timepiece allows users to have a direct read on the watch face of steps taken and calories burned. All without missing a beat, style-wise.

The 3-dimensional beauty of a watch face fascinates us, here at NYSW, and we want you to be able to feel as comfortable wearing it for a run as you do wearing it on a date.

Time, Steps, Calorie and Notifications at one single glance

We love our revolutionary new Smartwatches!

And we think you will, too!